Routing rules
Send visitors of one short link to different destinations by country, device, or traffic split.
View as MarkdownRouting rules send visitors of one short link to different destinations. Three rule types exist — Country, Device, and Split — and they're checked in that order on every visit; anyone who matches nothing goes to the main destination. Configure up to 20 rules on the link's detail page.
Add a rule
- Open Links, select a link, and find the Routing rules card on its detail page.
- Choose + Add rule and pick a type:
- Country — a 2-letter country code, like
DE. - Device —
mobile,tablet, ordesktop. - Split — a traffic share from 1 to 99 percent, for A/B tests.
- Country — a 2-letter country code, like
- Set the rule's Destination URL and, optionally, a Label (for analytics).
- Choose Save rules.
How rules are evaluated
Every visit runs the same fixed order:
| Order | Check |
|---|---|
| 1 | Country rules — first match on the visitor's country wins |
| 2 | Device rules — first match on the visitor's device wins |
| 3 | Split rules — traffic divides by the weights you set |
| 4 | No match → the link's main destination |
Split weights across a link must sum to 99 or less; the remainder of traffic stays on the main destination.
See which variant won
Once rules start matching, the link's detail page shows a Variants (A/B) breakdown — clicks per rule, named by the label you gave each one. Label your rules something readable (homepage-b, de-landing) and the analytics stay readable too.
Good to know
- Redirects are cached briefly for speed — rule changes can take up to about 30 seconds to apply.
- Up to 20 rules per link.
- Destinations without a scheme get
https://added automatically.
Frequently asked questions
Can I route by browser, referrer, or time of day?
Not yet — routing matches country, device, and traffic split today. Browser, OS, and referrer are still recorded on every click, so you can see those breakdowns in the link's analytics.
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